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Jul 11, 2022·edited Jul 11, 2022Author

"I don’t know if Musk ever intended to try to 'save' Twitter by buying it, or if he knew from the get-go Twitter’s board wouldn’t expose their devotion to the Lovecraftian Necronomicon as their guiding light. Bot possession of a social media platform isn’t a crime, but it should be."

The question is which edition they're building company policy upon. Did they use the original Alhazred edition that was completed shortly before the "Mad Arab's" death in Damascus or the 16th century Dee translation? The latter includes some notable errors which have, can, and will (if you're inadvertently poking the Yithians in our far - post-beetle overlords - future) bring misery upon your era and species.

If Jack Dorsey didn't hire a medieval Arabic linguist, odds are pretty good that someone in middle management probably mispronounced a "fhtagn" (one syllable) as "fa-ta-gan" (three syllables) and likely opened themselves up to possession by a body-swapping wizard from the past (another Curwen incident, sigh), which not only Peter Principles your company irreversibly, but sets up your organization as an irresistible lure to other soul-suckers. (The work-life balance stories from Tesla and SpaceX are not great.)

If this is the case, let this be a lesson that weird Classics majors and linguists still have a valuable place in our society and companies. Twitter will become the cautionary tale for that, assuming anyone other than Steve is paying close attention.

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Jul 12, 2022Liked by Chris J. Karr

Man, y'all picked the wrong day to start vacation...

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